AI video about your company

Why a company needs a video about itself

Website copy gets skimmed, while a video is either watched to the end or switched off in the fifth second. A company video belongs where decisions are made on impression: a first visit to the site, a meeting with a contractor, a tender, hiring.

• remove doubt for a new client
• explain what the company does when the name says nothing
• give a manager something better to send than an about page link

Three formats that get confused

An image film runs three to four minutes about how the company is built: people, process, scale. A product video runs one to two minutes about one solution and how it works in a client's hands. A tender or investor video runs five to seven minutes with numbers, stages and timelines, closer to a presentation with titles, captions and clean graphics.

• image: for the about section and meetings
• product: a demonstration of the product at work
• tender: numbers, stages, sites, timelines

The first thirty seconds

The opening decides whether the rest is watched. Three openings work: show the result, show the client's problem, show a place competitors do not have. A ten-second logo, a city panorama and general words about quality do not hold anyone.

What to shoot and what to generate

Shoot what proves reality: people, the workshop, the product in hand. Generate what is expensive or impossible to shoot: how the work is organised, what is inside the product, scenes from the future. Most projects end up mixed: part of the frames come from a crew, part from generation, and the edit joins them.

How the work runs

First the brief and the goal: where it runs, who watches and what should change afterwards. Whether a shoot is needed is decided at the same stage.

• brief and the job of the video
• script and storyboard, signed off before production
• prep: locations, access, people, gear
• a shoot of one or two days if needed
• edit, graphics, titles, colour and sound
• versions: full, short, vertical, silent

Timelines and price

A video up to 90 seconds costs from $394 with about a week of turnaround: script, storyboard, generated frames and graphics, edit, voice. A three to four minute film is quoted after the storyboard. A series about different business lines is priced per episode: each video is made on its own, not copied with a new title. Short mass versions for testing run as a stream, up to $2.47 per 1,000 views.

What sits next to it

A short product video with one call to action is a promo video. Ads for placements and ad accounts are a commercial. A stream of videos for channels and seeding is AI video production. A story-driven cartoon with a recurring character is cartoon production.