AI commercial production

What a commercial includes

A script with a hook, a storyboard, frame generation, voiceover, music, subtitles and the edit. A person reviews every frame, and motion is regenerated until it sits right.

• brief: product, job, placements and references
• script: hook, arguments and call to action for the niche
• storyboard by scene
• frame generation with a review of every frame
• edit, music and sound
• versions per placement

Two tracks: one film or a stream of versions

A single commercial is made once: story, frames and edit are built for it alone, and one movement can take up to a hundred generations. A stream is cheaper per unit: the format is built once and multiplied into versions for placements, geos and languages, and you pay per view up to $2.47 per 1,000 views with production and publishing included. The single track is for the one film that has to be exact; the stream is for volume and fast testing.

The shape of a 30-45 second commercial

One scheme: hold the first seconds and carry the viewer to the call to action. One idea per video, otherwise a product with three jobs turns into a ninety-second film.

• hook: the first two seconds show the result or the problem
• problem: one line about what is wrong without the product
• product in action: close up, no graphics over the frame
• proof: a number, a quote or a comparison
• call to action: one action, one destination

The product on screen, undistorted

Shape, packaging colour and logo have to match the brand book, so those frames are accepted one by one: articulation, hands, small print on the pack. If a detail drifts, the generation runs again. How hand work on a frame is organised is described on the handcrafted videos page.

Length and placements

One script rarely ports across all placements, so production counts versions for each placement.

• ad account: 6-15 seconds, vertical, sound optional
• feed and Reels: 15-30 seconds, vertical, captions on
• homepage: 45-60 seconds, horizontal is fine
• meeting and proposal: 90-180 seconds, with pauses for comment

How it differs from neighbouring services

Mass 9:16 ads for feeds live on the vertical ads page: batches from 100 videos and a rate per view. A stream of videos for channels and seeding lives on the AI video page. When there are several videos held together by one character or one look, handcrafted videos and cartoon production are closer.

Rights and moderation

The rights to the video transfer to you with the files, so there is no separate licence to buy. We synthesize the voice and compose the music for the task, so no third-party tracks end up in the frame. If a platform rejects the video, we rebuild it at no extra cost: frame, copy or audio.