Promo video and video presentation production

How a promo differs from an ad and a presentation

The boundary blurs: one asset can work as a website promo and as a paid ad. What changes is the acceptance test. An ad is judged on retention in the first three seconds; a website promo is watched longer and judged on click-through. A video presentation explains the company, product or idea end to end: it sits on the homepage, inside a proposal, and in meetings.

The shape of a 30-45 second promo

A promo is scripted as a storyboard: one column for what is on screen, one for what is heard. A line that cannot be shown turns into narration and stops working.

• hook: the result or the problem in the first two seconds
• problem: one line about what is wrong without the product
• product in action: close up, no graphics over the frame
• proof: a number, a quote, a demonstration
• call to action: one action, one destination

Video presentations: company, product, live talk

A company presentation answers who you are, how long you have worked, with whom and what you can do: people on camera and the workshop belong here. A product presentation explains how it is built and what changes for the client. A presentation for a live talk is a backdrop: slides and short fragments that support the speaker. What they share is that structure beats footage.

Length by placement

One script rarely ports across placements: vertical and horizontal frame differently, and ads and websites run at different lengths. Production therefore counts a set of versions.

• ad account: 6-15 seconds, vertical, sound optional
• feed and Reels: 15-30 seconds, vertical, captions on
• homepage: 45-60 seconds, horizontal is fine
• email: 20-40 seconds, first frame works as a thumbnail
• meeting and proposal: 90-180 seconds, with pauses
• product page: 10-20 seconds, product close up from second one

What AI handles and what stays human

Models cover the visual layer: frame generation, product animation, characters, voiceover and assembly of versions for formats and languages. Meaning stays human: the script, the choice of proof, the order of arguments, the acceptance of every frame, the final edit and sound. A model answers well how something looks and badly why it should convince anyone.

How it differs from neighbouring services

A video for an ad account or a website with every frame reviewed is a commercial. A video about the company as a whole, for tenders and meetings, is a corporate video. Explaining animation with diagrams and infographics is an animated video. A stream of short versions for testing is AI video production, with batches from 100 and a rate per view.

Price and timelines

A video up to 90 seconds costs from $394 with about a week of turnaround: script, storyboard, generation, edit, voice and music. A promo series for different products is priced per episode. Mass short versions run as a stream, up to $2.47 per 1,000 views, with production and publishing already in that price.